It was a cold winter night. Arab was resting in his tent and camel peeped into the tent and asked him, “Master, it is very cold outside the tent where I am standing. Can I put my nose alone inside the tent?”
Arab allowed the camel to put its nose. After some time, Camel, “Master, Can I put my neck inside the tent?” Arab accepted the request.
A few minutes later, Camel asked again, “Master, It is getting colder. Can I put my forelegs within the tent, as it would occupy only a little extra space?” Arab agreed to the request.
After some time, the camel asked again “Master, my hind legs are getting stiff. I’m afraid that I may not be able to walk tomorrow if I could not keep it warm as like my other body parts?” Arab nodded to keep the hind legs inside the tent.
Once camel is completely inside the tent, Arab had no space to remain in the tent and he had to move out. This is an old Arab folktale.
Yes, brands, like camel request you to provide a small amount of information initially. Then they gradually ask us to provide more details in steps and finally, they have all our information.
Break into small steps, make the first step easier to do, then slowly increase the complexity in subsequent steps and importantly, show the progress to the user.
Let’s see “LinkedIn”. When you sign up LinkedIn first time, you would receive a mail Congratulating that your profile completeness was 25%. Then they would motivate you to reach 40% of profile completeness by adding one more detail(A simple job to do). Once you finish the required detail, you get another prompt to add another comparably difficult job to reach 80% and slowly you were guided to furnish all the details.
(Image and Content Source:: Seductive Interaction Design by Stephen P Anderson)